Read the manufacturer’s website, as well as any manufacturer information included with the product you are reviewing. Beware of publicity material released by manufacturers and retailers - readers will often stop reading if they sense that publicity material is being used rather than observations drawn from real-life experience. Look into the competition and research the benefits and flaws of products that consumers consider alternatives. This will allow you to compare and contrast the reviewed product with the often numerous alternative products on the market. [1] X Research source [2] X Research source
If you have a blog and wish to post reviews, contact companies through e-mail, a phone call, or even traditional mail. Make sure to be upfront about the type of blog you write and the traffic it receives, and keep your message short and to the point. Larger companies may employ a marketing or sales representative. If this is the case, contact the appropriate representative and pitch your review directly to them. [3] X Research source
Fake reviews that are full of exaggerated praise or criticism are widespread on the internet, and most people will stop reading a review if they suspect it is written with ulterior motives. A genuine appraisal of a product is the best way to draw a reader’s attention. [4] X Research source [5] X Research source Providing a photograph or video of your interaction with the product will demonstrate to your readers that you have actually used it, and will lend credibility to the review. [6] X Research source
Is the product easy to use? Is it of high quality? Is it geared towards somebody like me? Have others had a good experience with the product? What are the pros and cons of the product? What alternatives are available, and how do they measure up? Is the product worth my money? [7] X Research source
For first-time users, dedicate some space to explaining the functionality of the product in some detail, treating the product as if all the features are new. Teaching new customers about a product is an important aspect of a product review. For experienced consumers, focus on the evolution of a product from one model to the next, as well as any common defects or problems users may have encountered in the past. Long-time users of a product will often read reviews for solutions to problems, giving you a chance to demonstrate your knowledge of a product. [8] X Research source
Make is sure to clearly explain how you arrived at your judgments, and specifically address why you believe certain features are beneficial and why you consider other’s flaws. Most people will be looking for an unbiased review of a product, and thus a clearly explained, balanced review is more likely to be read than a review that focuses too much on the positive or negative aspects of a product (unless warranted, of course).
This is particularly important for first-time buyers who may require a point of reference before deciding to purchase.
Points of interest may include how easy or difficult the product is to use, specific features that will appeal to particular audiences, as well as how the product relates to other products readers may have used in the past.
Allow some time to pass between the release of a product and the publishing of your review. This will allow you time to properly test the product and arrive at an honest evaluation. Readers will more often trust a reviewer who can demonstrate that they have spent some time with a product before offering a review.
